Josema Beast Lands the Biggest Prize in Bodybuilding Sponsorship

There are sponsorship deals, and then there are Gymshark sponsorship deals.

For years, signing with Gymshark has been viewed as one of the biggest achievements outside of stepping on a bodybuilding stage. It’s a partnership that extends far beyond free clothing or a paycheck. It’s about joining one of the most influential brands the fitness industry has ever seen.

Now, Jose Manuel Muñoz – better known to bodybuilding fans as Josema Beast – is the latest athlete to earn that honour.

He joins an elite bodybuilding roster that already includes Mr. Olympia Classic Physique champion Chris Bumstead, 2024 Mr. Olympia Samson Dauda, Men’s Physique Olympia champion Ryan Terry and social media phenomenon Sam Sulek. It’s a statement signing from Gymshark and another indication that the brand is investing heavily in bodybuilding.

And they’re not stopping there.

Over the past year, Gymshark has made its intentions crystal clear. The company became an official sponsor of the Olympia, signed a multi-year partnership with BSPTV to further support bodybuilding coverage, and continues to expand its presence at the biggest events in the sport. What was once viewed as a fitness apparel brand has become one of bodybuilding’s biggest commercial players.

For Josema, the timing couldn’t be better.

The Spanish star is entering one of the biggest chapters of his life. He’s preparing to make the jump into the Open division next season, a move fans have been anticipating for years. Away from the stage, he’s also about to become a father.

Now he adds another milestone to that list.

He’s officially part of the Gymshark family.

What makes this partnership so significant isn’t simply the logo on the clothing. The best sponsorships aren’t just about financial support—they’re about brand elevation.

Gymshark gives athletes exposure to millions of fitness fans who may never have followed bodybuilding before. The company’s reach extends well beyond contest prep videos and Olympia weekends. Through its global marketing, influencer network and mainstream appeal, Gymshark places athletes in front of audiences that many bodybuilding brands simply cannot match.

That’s how athletes grow from competitors into global personalities.

For Josema, that’s invaluable.

His physique has already earned him respect throughout bodybuilding, but partnerships like this help build something even bigger: a personal brand that lasts long after competitive careers are over.

And when discussing Gymshark’s influence, it’s impossible not to appreciate the story behind the company itself.

Founder Ben Francis started Gymshark at just 19 years old while working at Pizza Hut, operating the business from his parents’ garage. More than a decade later, Gymshark has grown into a billion-pound global powerhouse and arguably the most recognisable fitness apparel brand on the planet.

No brand has shaped modern fitness culture quite like Gymshark over the last ten years.

Everyone will have their favourite companies, but it’s difficult to argue against Gymshark being the hottest sponsorship in fitness and bodybuilding today.

For Josema Beast, this isn’t simply another contract.

It’s validation.

It’s opportunity.

And with a move to the Open division on the horizon, a growing family, and now one of the biggest names in fitness behind him, 2027 is already shaping up to be the biggest year of his career.

The Beast just got even bigger.