BTSTV has officially announced a multi-year partnership with Alite Wear, marking a major step forward in its ongoing commitment to the sport of bodybuilding and the continued growth of the Men's Physique division.
The partnership brings together one of bodybuilding's leading news platforms and a brand built with a clear purpose. Founded by Ali Health, Alite Wear was created to be more than an athletic apparel company - it was established to champion the Men's Physique division, support its athletes, and help drive the category's long-term evolution.
Through this collaboration, Alite Wear will leverage BTSTV's global reach to shine an even brighter spotlight on Men's Physique competitors, stories, and milestones. Together, the two organizations share a vision of elevating the sport by increasing visibility, creating meaningful opportunities, and delivering greater value to athletes and fans alike.
Ali Health described the partnership as a reflection of a shared commitment to the future of bodybuilding. With a multi-year agreement in place, both organizations are dedicated to expanding coverage, strengthening support for the sport, and continuing to raise the standard for bodybuilding media.
BTSTV also welcomed Alite Wear as a key strategic partner, emphasizing that the collaboration represents an investment in the future of bodybuilding journalism. By combining Alite Wear's unwavering focus on the Men's Physique division with BTSTV's trusted reporting and global audience, the partnership is poised to make a lasting impact on the sport and help shape its next chapter.
